Monday, November 25, 2013

ILLIZA HO IS THE HOT NEW HANDBAG DESIGNER TO LOOK OUT FOR! SHE IS NOW ASSISTANT DESIGNER TO DATUK PROFESSOR JIMMY CHOO

KEE@FSWMAG.COM
ILLIZA HO CHIA HUI IS THE HOT NEW NAME TO WATCH. OF COURSE YOU HAVE NOT HEARD OF HER AS THIS HANDBAG DESIGNER IS ON THE VERGE OF BREAKING OUT BIGTIME BASED ON HER LATEST SPRING SUMMER 2014 COLLECTION THAT HAS FLOORED ME.

Her bags, folded, cut, snipped and wrapped like origami paper, are to die for. Sadly they are not cheap as expected since these are couture bags. They range from RM 1,800 to RM 8,800 but they are worth it since they are limited edition and considered collector's items!

She is currently Assistant Designer to Datuk Professor Dr  Jimmy Choo but I predict she will soon be snapped up by Louis Vuitton, Chanel or Gucci or even Hermes which is so incredibly staid and need some major revitalisation since it probably survives on Birkin and Kelly.

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illiza HO 2014 SS Floating collection(IH010)-2.jpg
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illiza HO 2014 SS Floating collection(IH010)-2.jpg
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Brief Summary of Designer 
Accessories Designer Ho CHIA-HUI has been a assistant Designer to Prof Datuk(Dr)Jimmy Choo,OBE since 2011.She has been trained by Datuk Jimmy Choo and following him to explore ideas from different countries such as Uk,Germany, Prague, Brazil,Hong Kong,Shanghai and Guangzhou.She attended the Design and Art seminar in FAAP in São Paulo, Brazil in 2012.She completed a Foundation Degree, in Fashion Accessories, gaining a distinction, from The London College of fashion in 2010.Chia Hui's skills in product development and her love for fashion were further intensified whilst working for LGC, designing wrist watches for the renowned brand, Hush Puppies. One of the design features of Chia Hui's 2010 collection involved altering the structure and function of her bags, the end product which she named genetic mutation. Chia Hui's final fantasy bag was shortlisted in the finals of the Design-A-Bag Competition 2010. Chia Hui's work experience, with LGC, has equipped her with insight into the day-to-day operational activities of a large retail organisation. One of Chia Hui's goals is to combine her current knowledge and industrial design background experience to assist in the branding and development of a luxury accessories brand.

Philosophy / Description of brand and achievements
The aspiration of ILLIZA HO is ex-formation and fantasy world that creating the new way of using accessories in order to make people life better and better. All the inspirations come from daily life that involves the magical abilities to subvert the orthodox ideas.

Concept of 2014 SS Floating collection 
According to top 10 global issues, the world population will soon reach 90 billion in 2050 where there will be a shortage of resources to sustain life. Growth must be stopped or at least limited so that we can avoid this catastrophe. Many environmental, social, and economic problems either stem from or have increased because of the overpopulation problem. Environment friendly is getting more essential that everything should be used in nature way even the design. Floating is ILLIZA HO’s inspiration of 2014 spring and summer collection. Cow Skin hollowing out with bright colour such as cayenne,dazzling blue,freesia,placid blue, paloma and cream to present relaxation atmosphere. Door Knobs is the mean design to express how the people relieve stress from chaos life into the balance level.

Product price range
350pounds-1750pounds(couture price)
If customer would like to order the product,please contact me by illizaho.illizaho@gmail.com


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