Sunday, September 28, 2014

LAMPE BERGER MALAYSIA UNDER DATO JULIE LIM HOSTS INAUGURAL LAMPE BERGER POLO CUP AND LAUNCHES PARFUMS LAMPE BERGER TO CELEBRATE ITS 2ND ANNIVERSARY!

KEE@FSWMAG.COM


LAMPE BERGER MALAYSIA HOSTS INAUGURAL LAMPE BERGER POLO CUP AND LAUNCHES PARFUM BERGER PARIS HOME FRAGRANCES COLLECTION IN CONJUNCTION WITH 2nd ANNIVERSARY
DATO STEVEN YEAM, RICHARD MAMEZ PRESIDENT OF LAMPE BERGER PARIS, DATO JULIE LIM SOLE DISTRIBUTOR OF LAMPE BERGER MALAYSIA AND BRUNEI AND DATO WINNIE LIM HOLDING PARFUMS LAMPE BERGER


Lampe Berger Paris, the world famous, century old French master perfumer and Jubilant Prestige Sdn Bhd, the country sole distributor of Lampe Berger products in Malaysia, played host to the inaugural Lampe Berger Polo Cup 2014 and launched the Parfum Berger Paris Home Fragrances Collection for the first time in Asia at the Polo Pavilion, Bukit Kiara International Equestrian & Country Resort recently.

The glamourous, high society event, held in conjunction with Lampe Berger Malaysia’s 2nd Anniversary was attended by more than 150 guests and graced by Richard Mamez, President of Lampe Berger Paris; Dato’ Julie Lim, Managing Director of Lampe Berger Malaysia; Directors of Jubilant Prestige Sdn Bhd, Dato’ Winnie Lim and Dato’ Steven Yeam; and Lyslie Legendre, Trade Advisor for Fashion, Lifestyle & Tourism at UBIFRANCE Malaysia.

ADELINE KHOO, ROSE TAN AND JANE LOOI
DATO FRANK STEINLEITNER AND DATO WINNIE LIM
DATO WINNIE LIM, DR KANA KANAGASINGAM, DATIN KATHERINE THONG AND DATO WINNIE LIM 
DATO STEVEN YEAM, EPY MOHD SHARIF, ABIGAIL SLATER, DATIN MOHAININ YUSOF, DATO JULIE LIM THE HOST OF LAMPE BERGER POLO CUP, RICHARD MAMEZ PRESIDENT OF LAMPE BERGER PARIS, STEVE NICHOLAS AND DATO WINNIE LIM
HONEY CHOO AND SHIRLEY LU
FADZLI SHAH, DATO MUADZAM SHAH, LYSLIE LEGENDRE, DATO JULIE LIM, RICHARD MAMEZ, DATO WINNIE LIM, DATO STEVEN YEAM, MICHAEL PAN AND DARYL YEAP
DING LET ZHIEN, DING HOCK SING, AMY TAN AND DING LIT ZONG
MADELAINE LEONG AND MONICA GREGORY
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The programme opened with the thrilling and fast-paced “Sport of Kings” or polo. Spectators and aficionados of the sport comprising Malaysia’s upper echelons were seen enjoying the sight of thundering horses and their agile riders as Team Blue and Team White went head to head in an exciting and entertaining match to secure the coveted Lampe Berger Cup. 

During the game, guests were regaled with polo trivia and commentary by Dr. Rodwin Bahadur, an experienced Canadian polo player with an Argentinian handicap.

After 45 minutes of play, Team White, comprising Datin Mohaini Yusof, Abigail Slater, Steve Nicholas and Epy Mohd Sharif, emerged triumphant to win the coveted Lampe Berger Cup. Each team member received Lampe Berger’s magnificent Ceci n’est pas une lampeThis is not a lamp”. Meanwhile, the runner-ups, Team Blue compri

sing Michael Pan, Dato’ Muadzam Shah, Daryl Yeap and Fadzli Shah did not go home empty handed as they were each awarded Lampe Berger’s  Fleur de Lys as tokens of appreciation for their amazing display of sportsmanship throughout the game.

Guests of the exclusive event took the opportunity to showcase their flair and keen sense of fashion with "Polo Chic" being the theme of the day. A bevy of beauties were spotted wearing fashionable sun and plumed hats to match their summer dresses and polo outfits in the hope of winning the Best Hat prizes which were awarded to three lucky ladies. Each of them took home the Lampe Berger Coffret First, an elegantly designed translucent glass lamp as tokens of appreciation.

Following the match, Lim and Mamez together with Dato’ Winnie Lim and Dato’ Steven Yeam, launched Lampe Berger Paris’ new range of home fragrances, Parfum Berger at an elegant tea reception. The unveiling of the new products was gaily celebrated with the popping of Moet and confetti as the Polo Pavilion erupted with cheers and applause from the assembled guests.

“Lampe Berger Malaysia is thrilled to host the inaugural Lampe Berger Polo Cup 2014 and launch a new range of home fragrances, Parfum Berger in conjunction with our 2nd Anniversary,” said Dato’ Julie Lim, Managing Director of Lampe Berger Malaysia.

"In celebrating these significant milestones, Lampe Berger is set to entrench itself further in the minds of discerning consumers as the revolutionary master perfumer of distinctive class. Lampe Berger Malaysia has certainly come a long way since we established in 2012, a conventional method of selling Paris-sourced fragrancing products through brick and mortar outlets and pop-up stores in major shopping centres. 

"We have to-date, 15 Lampe Berger authorised dealers and outlets with more on the way as we continue to expand and grow the brand in retail in Malaysia and Brunei,” added Lim.


“The success of Lampe Berger Malaysia has certainly spurred us to introduce the best of our current product offerings to the Malaysian market. We believe there is a very exclusive, niche segment of consumers who will appreciate and be delighted by the refined elegance of fragranced bouquets and objets d'art,” said Richard Mamez, President of Lampe Berger Paris.

The new Parfums Lampe Berger was also launched though it will only be available in all Lampe Berger stores in end October 2014.


Fragrance in the home is a growing market in France with 80% of people regularly using home fragrances, according to the Givaudan Panel France 2011.

The Parfum Berger collection showcases scented bouquets and delicately fragranced decorative items; a combination of refined, blended floral accents such as iris, jasmine, rose, lily of the valley and peony presented in charming packaging of a sleek grey glass vase topped with a delicately crafted ceramic rose or plaster roses attached to a grey, satin ribbon embellished with a transparent bead.

At the heart of this collection are 10 specially blended fragrances - Paris Chic, Precious Jasmine, Amber Powder, Provence Treats, Virginia Cedarwood, Zest of Verbena, Ocean Breeze, Soap Memories, Vanilla Gourmet and Orange Cinnamon, all created in France through the combined expertise of the Berger company’s fragrance know-how and the Master Perfumers of Grasse.

PARFUM BERGER HOME FRAGRANCES
THE COLLECTION
ROSE BOUQUET
COFFRET 4 ROSES SUR PLATEAU
COFFRET BOUQUET PARFUM-ROSE ZESTE DE VERVEINE
COFFRET PAMPILLE
COFFRET ROSE PLATEAU SAVON
ROSE SEULE
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The Parfum Berger range comprises a collection of fragrant, elegant items of extreme quality created in Grasse, the perfume capital of the world, by top Master Perfumers. 

The new range features 10 combinations of refined blend of floral accents created through the collaboration of the Berger company’s fragrance know-how and the expertise of the Master Perfumers that comes in two ranges which are the Fragranced Bouquets range and the Fragranced Objects range available in 10 fragrances:
a) Ocean Breeze: A combination of Rose, Blackcurrant, Marine Harmony, Jasmine, Lily of the Valley, White Musk, Amber and exotic woods

b) Zest of Verbena: A combination of Lime, Pink Pepper, Verbena, Lavender, Mint, Ambergris and White Musk

c) Orange Cinnamon: A combination of Cinnamon, Ginger, Orange, Tonka Beans, Nutmeg, Coconut, Vanilla and Musk

d) Vanilla Gourmet: A combination of Anise, Rum, Vanilla pod, Vanilla liqueur, Cocoa, Tonka Beans and Musk

e) Paris Chic: A combination of Bergamot Orange, Iris, Bulgarian Rose, Violet, Jasmine, Lychee and Powdered Musk

f) Precious Jasmine: A combination of Jasmine, Ylang Ylang, Carnation, Peony, Orange Blossom, Peach and Apricot

g) Amber Powder: A combination of Rose, Cinnamon, Pepper, Sandalwood, Patchouli, Amber, Vanilla, Balms and White Musk

h) Virginia Cedarwood: A combination of Pine, Orange, Lemon, Clove, Coconut, Cedar, Sandalwood and Lignum Vitae

i) Soap Memories: A combination of Lily of the Valley, Orange Blossom, Peony, Cotton Flower, Sweet Almond and Patchouli

j) Provence Treats: A combination of Anise, Dried Fruits, Candied Fruits, Almond, Cinnamon, Clove, Patchouli, Vanilla and Liquorice

THE RANGE
Fragranced Bouquets range
This range comprises a collection of elegant items which diffuse delicate floral fragrances through capillary action which lasts up to several weeks.

a) The Cube Scented Bouquet 125 ml
Features a contemporary design with an elegant glass cube decorated with a silver ring and topped by its bouquet of black reeds. Created in an engineered polymer, the 8 reeds guarantee an optimal diffusion of the fragrance without discolouration in the solution. The Cube Scented Bouquet is available in 10 fragrances: Ocean Breeze, Zest of Verbena, Orange Cinnamon, Vanilla Gourmet, Paris Chic, Precious Jasmine, Amber Powder, Virginia Cedarwood, Soap Memories and Provence Treats.

b) The Rose Scented Bouquet
An alternative to the Cube Scented Bouquet, the Rose Scented Bouquet comes in a finely crafted ceramic rose which absorbs the fragrance through capillary action and gradually diffuses it. It is presented in
an elegant grey lacquered vase topped by a silver coloured galvanised ring. 


The Rose Scented Bouquet is available in 5 fragrances: Zest of Verbena,
Orange Cinnamon, Paris Chic, Soap Memories and Provence Treats.

c) Refill for Scented Bouquet Range
A 200 ml refill is elegantly presented in a bottle of original design for
easy recognition and identification. The refill is packaged in a grey coloured plastic
bottle topped with an anthracite grey cork decorated with a silver edging finishing
of hot stamping. The refill comes in 10 fragrances: Ocean Breeze, Zest of Verbena,
Orange Cinnamon, Vanilla Gourmet, Paris Chic, Precious Jasmine, Amber Powder,
Virginia Cedarwood, Soap Memories and Provence Treats. Each one is easily
identified by the band in the specific olfactory family colour and name of fragrance.
d) Accessories
i) A box of black reeds for Cube Scented Bouquet
Available in a box of 8 to be used in the event of changing
the fragrance. In the interest of reactivating the bouquet’s
diffusion, the sticks can also be turned around regularly.

ii) Ceramic flower for Rose Scented Bouquet
Packaged in a cardboard case with a sliding opening on a grey
anthracite platform to be used in the event of
changing the fragrance.

Fragranced Objects range
This range comprises a selection of small, decorative items perfumed with a spray to be placed or to be hung for localised fragrance. Each item is packaged elegantly perfect to be given as gifts for all occasions.
a) Hanging Rose and 30 ml Spray
Cleverly designed in the shape of a majestic rose complemented with a grey satin
ribbon embellished with a transparent bead to be perfumed
 with a single spray of the Parfum Berger spray. A 30 ml Parfum Berger spray
 is also available with each purchase and exists in 5 fragrances:
Zest of Verbena, Orange Cinnamon,Paris Chic, Provence Treats and Soap Memories.

b) Rose and 30 ml Spray 
Finely crafted in the shape of a rose in very delicate ceramic, the Rose
is presented on a grey cup which can be placed on any flat surface
without causing any damage. A 30 Parfum Berger spray is also available
with each purchase and exists in 5 fragrances: Zest of Verbena,
Orange Cinnamon, Paris Chic, Provence Treats and Soap Memories.

c) Limited Edition Box of 4 Roses and 30 ml Orange Cinnamon spray
Contains 4 plaster roses to perfume and a silver
coloured glazed ceramic tray and 30 ml spray. An ideal gift for any occasion,
this limited edition box is only available in Orange Cinnamon.

d) 90 ml Spray
Packaged in a luxurious transparent glass bottle and topped with an elegant
cork, it features a high performance pump to ensure efficiency when used to
re-perfume fragrances items. The spray is available in 10 fragrances:
Ocean Breeze, Zest of Verbena, Orange Cinnamon, Vanilla Gourmet,
Paris Chic, Precious Jasmine, Amber Powder, Virginia Cedarwood,
Soap Memories and Provence Treats.


Parfum Berger will be available in October at all Lampe Berger authorised dealers including its flagship, House of Tatiana Bangsar; Pavilion, Kuala Lumpur; Bangsar Shopping Centre; Mid Valley Megamall; Hartamas Shopping Centre; 1 Utama Shopping Centre, Petaling Jaya; Centre Point Bandar Utama, Petaling Jaya; Sunway Pyramid, Petaling Jaya; Sunway Carnival Mall, Penang; Gurney Plaza, Penang; De Garden Medan Ipoh, Perak; Hotel Cappuccino, Johor; Queens Court, Kuching; The Mall, Brunei and upcoming  outlets in Klang, Selangor, Miri, Sarawak and Sungai Petani, Kedah.

For more information on Lampe Berger and its authorised dealers, kindly log on to www.lampebergerparis.com.my.

About Lampe Berger Paris

Lampe Berger is a French company established in 1898 by Maurice Berger, a pharmaceutical dispenser who invented a system of diffusion by catalysis which he then patented. This revolutionary technology, which purifies the air in enclosed rooms was soon applied for private use thus giving birth to the Lampe Berger company.

During the 1930s, Lampe Berger became a collector’s item with each lamp being associated with a designer and major manufacturer such as Cristal de Baccarat, Cristalleries de Saint Louis, Emile Galle, ReneLalique and in the 1950s, Coco Chanel, Jean Cocteau, Colette or Picasso.

Lampe Berger continues to develop and reinvent itself over the years and has sold over 5 million litres of fragrances and 800,000 lamps every year around the world. Currently, it is distributed in 56 countries and is present in 7,000 sales outlets around the world.

About Jubilant Prestige

Jubilant Prestige SdnBhd is the appointed exclusive sole distributor of Lampe Berger Paris in Malaysia for lamps, essential oils and accessories throughout Malaysia and Brunei. Genuine Lampe Berger products are sold only at authorized outlets and pop-up stores. For more information on Lampe Berger products or for the complete dealer’s list, please visit www.lampebergerparis.com.my

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