Monday, March 23, 2015

MERCEDES-BENZ LAUNCHED ITS ALL-NEW TRAFFIC STOPPER, THE SUV GLA 250 AT THE DATAI HOTEL IN LANGKAWI

KEE@FSWMAG.COM

ALL PHOTOS BY DATO KEE HUA CHEE, THE BEST ARTISTIC PHOTOGRAPHER IN OBSERVABLE UNIVERSE USING LEICA AND FUJIFILM, THE 2 BEST CAMERAS IN OBSERVABLE UNIVERSE.

CLOTHES BY PAT LIEW OF BRITISHINDIA

LOCATION AT THE DATAI, THE BEST HOTEL IN LANGKAWI. FROM RM 1,500 A NIGHT.

 WWW.THEDATAI.COM +604 9500 500
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 THE NEW MERCEDES-BENZ GLA 250 IS A HUNKY BEAUTY!
 TOUGH YET SEXY
 COOL
WOW
 
FAMOUS GRILL

Fit for off-road excursions
Multi-talented: The new Mercedes-Benz GLA
A wanderer between automotive worlds, the Mercedes-Benz GLA impressively reinterprets the compact SUV. It effortlessly masters the day-to-day challenges and is also robust enough for off road excursions.

Mercedes-Benz Malaysia is proud to introduce the new GLA, its first vehicle in the fast-growing compact SUV segment. Revelling in its sporty and dynamic design, it features a cutting-edge drive systems and a standard of comfort and safety that is unique to Mercedes-Benz. 

The new GLA is highly manoeuvrable around town, making city roads feel like the great wide open.

“The success of the new compact vehicles is an important element of our strategy for the future. With the compact GLA, we add another attractive SUV variant to the Mercedes-Benz model portfolio on this constantly growing statement. 

"The GLA impresses mainly with its progressive character and agile handling. I am very confident that with its fascinating design and high everyday practicality, the new GLA will fill many new customers with enthusiasm for our brand,” said Roland Folger, President & CEO of Mercedes-Benz Malaysia.

The introduction of the GLA represents the completion of Mercedes-Benz’s New Generation Compact Cars (NGCC) family. Folger added, “With a wide-ranging model portfolio, not only we are able to target new customer segments, but we are also enabling further purchasing opportunities for Mercedes-Benz cars at a competitive level. 

"There is a healthy demand for our vehicles. Even with the impending Goods and Services Tax, which will not impact our customers directly, we believe that there will be growth in the economy. Mercedes-Benz Malaysia continues to be a committed investor in the local market and will continue to maintain the value of our vehicles and after sales service for our customers.”  

The new GLA rounds off the extensive SUV portfolio from Mercedes-Benz. With five model series (GLA, GLK, ML, GL and G), the company offers the widest range of any European premium manufacturer and meets all the individual mobility wishes of its customers.

As a serene day-to-day companion, the GLA has a flexible and variable interior. The rear seat backrests can not only be folded down completely, but are also adjustable for angle if required. The large luggage compartment (421 - 1235 litres) is well laid-out and can be loaded without difficulty thanks to the low loading sill and the wide tailgate, which opens and closes automatically as an option.

The particularly rigid body structure provides a reliable basis for a wide range of applications. Initially the power range of the 1.6 and 2.0-litre petrol engines will extend from 115 kW (156 hp) in the GLA 200 to 155 kW (211 hp) in the GLA 250. All the engines feature the ECO start/stop function.

Two lines are available in Malaysia, "Urban" on the GLA 200 and "AMG Line" with "Night" package on the GLA 250. The GLA 250 will also be available with the new generation of 4MATIC all-wheel drive featuring fully variable torque distribution.
Design: quality and self-assurance
Sensual clarity as an expression of modern luxury – this was the focus for the designers, and is the design philosophy of Mercedes-Benz. The aim is to create clear contours and smooth surfaces that communicate both high-tech sophistication as well as emotional appeal. 

The sensual clarity is reflected in the core design values of tradition, emotion and progression. These are the guiding principles, accentuated differently depending on the model. Mercedes-Benz creates a bridge between modernity and the avant-garde, between tradition and progression. 

Each model series has an assigned role and a very specific character, depending on the attributes on which the design focuses. 

And yet a Mercedes-Benz is always recognisable as a Mercedes-Benz. Because in addition to incorporating new stylistic developments, in the interests of keeping tradition alive the designers draw from a gene-pool of styling features typical of the brand.

"With its striking features, the GLA embodies our progressive thinking and enthrals with its off-road proportions," says Gorden Wagener, Vice President Design Daimler AG. "The clearly defined surfaces convey power and serenity, and we have managed to combine as much emotional appeal as possible with as much purity as necessary."

As an SUV, the new GLA combines the key design values of progression and tradition, and is the SUV of the future. It is a utility player with hallmark Mercedes-Benz SUV genes, but more youthful, sculptural and full of subtle drama.

The low greenhouse, raised vehicle body and large wheel arches give the GLA great appeal. The clearly defined surfaces are supplemented with sharp lines that provide definition and precision, varying the sculptured contours of the vehicle body which is sensitively modelled and subtly dramatic.

The prominent and self-assured upright front end with a central star lends a muscular and superior impression to the GLA. Powerdomes structure the bonnet as sporty features, and the twin-louvre grille accentuates the vehicle's width. 

An impressive front aspect is ensured by the headlamps and LED daytime running lamps. This iconic Mercedes-Benz design feature has been developed further using trifunctional fibre-optics, and gives the vehicle its characteristic light signature. The front bumper features diamond-pattern grilles in front of the cooling air intakes. 

A simulated skid plate and contrasting dark-grey sill panels all-round emphasise the SUV characteristics of the GLA. The panels begin low down at the front bumper and provide protection against stone impact.

The side view of the GLA likewise conveys power and serenity. Following the design philosophy, the "dropping line" emerges at the headlamp and extends to the rear wheel arch. The line of the beltline trim gradually rises from the rear door to the C-pillar. 

Together the light-catching contour on the curvature and the counter-line to the dropping line at side sill height create an interplay of lines that lends the car flowing dynamism and subtle drama. 

At the sides the cladding follows the contours of the wheel arches and side sill panels into the rear bumper. The side panel has depressions shaped like an excavator's teeth to accentuate the SUV character. 

Standard-fit roof trim strips complete the impression; in combination with the "Night" package, aluminium roof rails in high-gloss black are available as optional extras.

The muscular shoulders over the rear axle are further highlighted by the inward taper of the C-pillars. In combination with the divided tail lights, this emphasises the width of the rear end. It combines dynamic lines with an overall harmonious appearance.

This impression is heightened by the curved rear window and the sweeping chrome handle between the tail lights. Thanks to the divided tail lights, the loading hatch is pleasantly wide. 

The large, aerodynamically very effective roof spoiler is another eye-catching feature. It takes up the structure of the rear roof cladding and accommodates the third brake light and various aerials. 

In the area of the rear bumper cladding there are other SUV-specific features such as a robust external load sill guard and a simulated underguard available in silver, dark chrome or high-gloss black.

Interior: attractive design features and high perceived quality.
The muscular and imposing appearance of the exterior is systematically continued into the interior. This has an especially high-quality feel that is achieved by the contours, choice and combinations of high-grade materials. 

The heavy emphasis on horizontal lines, the dynamic design and the highly attractive design features are other high-quality attributes. The same applies to the great precision of joints and gap dimensions.

The dashboard consists of an upper and lower section, allowing surface structures that are different in look and feel. Matt and glossy 3D geometries (graining) create an attractive light effect. The three-dimensional trim section of innovative membrane, aluminium or wood lends a new, modern touch to the interior. 

The matt satin finish of the wood trim further underscores the modern character and makes the surfaces particularly pleasant to the touch.
Five round air vents are integrated into the dashboard. 

As an exclusive GLA feature, bezels are available around these circular vents echo the SUV-look of the skid plate and side sill panels. The direction of the airflow can be varied by butterfly-shaped inserts.

The large, free-standing display has a high-gloss display facing in piano-black and a flush-fitting surround in silver-shadow. This gives the display a particularly high-quality look. A 3-spoke steering wheel with 12 function keys and a galvanised chrome clasp feature as standard.

The wide choice of seat upholsteries in material (e.g. leather, fabric, fabric/leather) and colour combinations allows plenty of scope for individualisation. Sports seats with integrated head restraints are available. 

The high quality of the sports seats is emphasised by the aperture in the lower section of the head restraint. On the rear of the front seats, this space is framed silver-shadow trip with ambient lighting.

With the Load Compartment package, the backrest of the rear seat unit can be moved to a steeper position. This enlarges the load compartment capacity by 60 litres, providing more space for bulky items while still allowing the rear seats to be used by passengers.

Set into a galvanised surround, the controls for the standard power driver’s seat adjustment are arranged on the interior door panels in typical Mercedes style - a unique feature in this segment. 

The interior door panels are likewise of extremely high quality. The soft, matt surfaces extend right from the beltline to the door pocket. In combination with the lines or the Exclusive package the door armrests have a high-quality chrome trim strip and standard ambient lighting.

Aerodynamics: as sleek as they come.
With the GLA, yet another model series is set to become the leader in its segment with respect to aerodynamic efficiency. It has a Cd value of 0.29. At 0.66 m2 , the drag area, Cd x A, which greatly impacts fuel consumption from around 60 km/h, is a top figure.

The good air flow characteristics, which are a major contributory factor to the vehicle's low fuel consumption in everyday conditions, result from numerous aerodynamic optimisation measures. 

These include a low A-pillar step with suitable A-pillar geometry and aerodynamically optimised exterior mirror housings. The rear end is also streamlined. The measures here include the roof spoiler lip and the aerodynamically shaped tail lights. 

Rear spoilers at the sides ensure that the airflow breaks off for optimal aerodynamic efficiency. Seals in the front bumper (around radiator grille including headlamps) complement the aerodynamic measures.

Extensive underbody panelling, additional panelling in the middle area of the rear axle and an aerodynamically optimised rear silencer followed by a diffuser improve the flow of air beneath the underbody.

Numerous measures have also been taken to reduce wind noise in the GLA. These include a multi-level door sealing concept, additional sealing of the joint between the tailgate and the roof and side seals on the tailgate. 

Particularly rigid window frames prevent the airflow from pulling on the doors at higher speeds, and reduce vibrations. External noise has also been minimised by the low A-pillar step mentioned above and by exterior mirrors connected to the body by a stem.

Engines and transmissions: dynamic expression of leadership aspirations.
Modern four-cylinder engines with turbocharging and direct injection, as well as an ECO start/stop function as standard make for superior efficiency. The new GLA-Class also takes the lead in its segment with its dynamic performance figures.

Initially the power range of the 1.6 and 2.0-litre petrol engines will extend from 115 kW (156 hp) in the GLA 200 to 155 kW (211 hp) in the GLA 250. The GLA 250 4MATIC sprints from zero to 100 km/h in only 7.1 seconds, underlining the GLA-Class's leadership aspirations on the dynamics front. 

It has a top speed of 230 km/h and a combined consumption figure of just 6.5 l/100 km (151 g CO2/km).

Suspension: for guaranteed recreational fun
With the new GLA, Mercedes-Benz is adding a new member to the successful SUV family. This compact model reinterprets the SUV concept in a new, modern way, because the GLA is less long-legged and imposing than previous SUVs, and therefore fits perfectly into the day-to-day urban lifestyle.  

At the same time the optional 4MATIC all-wheel drive, the robust body structure and the variable interior concept guarantee plenty of recreational enjoyment. Motto: away from the daily routine. Rough terrain – the beach, loose ground, unsurfaced gradients – all of these are no problem for the GLA.

The chassis of the CLA features a McPherson front axle and an independent multilink rear suspension. Three control arms and one trailing arm per wheel manage the incoming forces. This means that longitudinal and lateral dynamics are independent of one another. 

The wheel carriers and spring control arms are made of aluminium to reduce the unsprung masses. In the versions with 4MATIC, the rear axle carrier is isolated with rubber bushings for the benefit of ride comfort.

In all, there are two suspension variants available: the off-road comfort suspension, raised by 30mm as standard on the GLA 200 and sports suspension, a firmer suspension and damping for a sportier style of driving on the GLA 250 4MATIC. As part of this, the body is lowered by 15 mm.

Compared to conventional systems, the electromechanical power steering provides better feedback to the driver and makes an important contribution to the vehicle's overall efficiency, as the servo assistance only requires energy when the vehicle is actually steered. 

It also allows various steering assistance functions that are initiated by the ESP® control unit. These include counter steering when the vehicle over steers, steering corrections when braking on surfaces with different levels of grip, reducing the effects of front-wheel drive on the steering and compensation of cross-winds and road camber.

The GLA has an extremely rigid body, providing the basis for stable and safe handling characteristics both on and off the road, as well as a high level of NVH comfort. There are additional reinforcements e.g. to the B-pillars, front damper domes, side members and underbody.

High traction reserves: 4MATIC all-wheel drive
Mercedes-Benz offers the GLA 250 with the new generation of 4MATIC all-wheel drive with fully variable torque distribution. This all-wheel drive system excels with high traction reserves and outstanding agility, combined with superlative driving safety and energy efficiency.

The components of the new 4MATIC include the power take-off to the rear axle, which is integrated into the 7G-DCT automated dual clutch transmission, and the rear-axle gear unit with integrated, hydraulically actuated multi-disc clutch. 

This set-up allows fully variable distribution of the drive torque between the front and rear axles. Additional benefits of this design are a lower system weight than is available from the competition and high efficiency.

Confident on light terrain: off-road functions
Models with 4MATIC are equipped with DSR (Downhill Speed Regulation) and an off-road transmission mode as standard. DSR is activated by a control button in the centre console, and assists the driver on demanding downhill stretches by maintaining a slow, manually selected vehicle speed within the physical limits when negotiating downhill gradients. 

This is done with the help of the engine and transmission control systems, and by specific braking intervention.

When the off-road transmission mode is selected using the transmission mode switch, the shift points and accelerator characteristics are modified so that the requirements for driving on light off-road terrain, and particularly on loose surfaces, can be met. In combination with Audio 20 CD, the head unit can also be switched to an off-road display.

The steering angle, the selected off-road transmission mode and a compass are displayed there. The roll angle in degrees, the gradient in percent and activation of Downhill Speed Regulation DSR are also indicated.

Smart safety: advanced assistance systems
Numerous driving assistance systems offer support in the GLA and reduce the driver's workload. Standard-fit features for the SUV include ATTENTION ASSIST drowsiness detection and radar-based COLLISION PREVENTION ASSIST PLUS with adaptive Brake Assist, which now helps to avoid collisions from a speed as low as 7 km/h.

Active Parking Assist allows automatic parking in parallel and end-on parking spaces are available in both variants while Adaptive Highbeam Assist is available on the GLA 250.


The new GLA-Class model data at a glance:
Model
GLA 200 (CBU)
GLA 250 4MATIC (CBU)
Number of cylinders/arrangement
4 in-line
4 in-line
Displacement (cc)
1595
1991
Rated power (kW/hp at rpm)
115/156 at 5300
155/211 at 5500
Rated torque (Nm at rpm)
250 at 1250-4000
350 at 1200-4000
Combined fuel consumption from (l/100 km)
5.9
6.5
Combined CO2 emissions from (g/km)
137
151
Acceleration 0-100 km/h (s)
8.9
7.1
Top  speed (km/h)
215
230
Price (OTR w/o Insurance)
RM 238,888
RM 268,888


About Daimler
Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. 

Daimler Financial Services provides financing, leasing, fleet management, insurance and innovative mobility services.

The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. 

As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal to and fascinate its customers. 

For many years now, Daimler has been investing continually in the development of alternative drive systems with the goal of making emission-free driving possible in the long term. So in addition to vehicles with hybrid drive, Daimler now has the broadest range of locally emission-free electric vehicles powered by batteries and fuel cells. 

This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment.

Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities on five continents. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz, the brands smart, Freightliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses.

 The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). 

In 2013, the Group sold 2.35 million vehicles and employed a workforce of 274,616 people; revenue totaled €118.0 billion and EBIT amounted to €10.8 billion.


Mercedes-Benz GLA 200
Engine
Number of cylinders/arrangement

4/in-line, 4 valves per cylinder
Displacement
cc
1595
Bore x stroke
mm
83.0 x 73.7
Rated power
kW/hp
115/156 at 5300 rpm
Rated torque
Nm
250 at 1250-4000 rpm
Compression ratio

10.3 : 1
Mixture formation

Electronically controlled direct petrol injection
with piezo injectors, turbocharger
Power transmission
Transmission

Dual clutch transmission
Gear ratios
Axle drive 1
Axle drive 2
1st gear
2nd gear
3rd gear
4th gear
5th gear
6th gear
7th gear
Reverse
4.6 (gears 1, 2, 4, 5 and R)
2.65 (gears 3, 6, 7)
3.86
2.43
2.67
1.05
0.78
1.05
0.84
3.38
Chassis and suspension
Front axle
McPherson suspension with spring strut and wishbone, coil springs, gas-pressure shock absorbers, stabiliser bar
Rear axle
Four-link rear axle, coil springs, gas-pressure shock absorbers, stabiliser bar
Braking system
Vented front discs, solid rear discs, electric parking brake, ABS, Brake Assist, ESP®
Steering
Electromechanical rack-and-pinion power steering
Wheels
7 J x 18
Tyres
235/50 R 18
Dimensions and weights
Wheelbase
mm
2699
Track, front/rear
mm
1569/1560
Overall length
mm
4417
Overall width
mm
1804
Overall height
mm
1494
Turning circle
m
11.8
Boot capacity max.*
l
421-1235
Kerb weight acc. to EC
kg
1395
Payload
kg
525
Gross vehicle weight
kg
1920
Tank capacity/incl. reserve of
l
50/6
Performance and fuel consumption
Acceleration 0-100 km/h
sec.
8.9
Top speed
km/h
215
Fuel consumption comb.
l/100 km
5.9
CO2 emissions
g/km
137-139

*acc. to VDA measuring method


Mercedes-Benz GLA 250 4MATIC
Engine
Number of cylinders/arrangement

4/in-line, 4 valves per cylinder
Displacement
cc
1991
Bore x stroke
mm
83.0 x 92.0
Rated power
kW/hp
155/211 at 5500 rpm
Rated torque
Nm
350 at 1200-4000 rpm
Compression ratio

9.8 : 1
Mixture formation

Electronically controlled direct petrol injection
with piezo injectors, turbocharger
Power transmission
Transmission

Dual clutch transmission
Gear ratios
Axle drive 1
Axle drive 2
1st gear
2nd gear
3rd gear
4th gear
5th gear
6th gear
7th gear
Reverse
4.6 (gears 1, 2, 4, 5 and R)
2.65 (gears 3, 6, 7)
3.86
2.43
2.67
1.05
0.78
1.05
0.84
3.38
Chassis and suspension
Front axle
McPherson suspension with spring strut and wishbone, coil springs, gas-pressure shock absorbers, stabiliser bar
Rear axle
Four-link rear axle, coil springs, gas-pressure shock absorbers, stabiliser bar
Braking system
Vented front discs, solid rear discs, electric parking brake, ABS, Brake Assist, ESP®
Steering
Electromechanical rack-and-pinion power steering
Wheels
8 J x 19
Tyres
235/45 R 19
Dimensions and weights
Wheelbase
mm
2699
Track, front/rear
mm
1569/1560
Overall length
mm
4417
Overall width
mm
1804
Overall height
mm
1494
Turning circle
m
11.8
Boot capacity max.*
l
421-1235
Kerb weight acc. to EC
kg
1505
Payload
kg
485
Gross vehicle weight
kg
1949
Tank capacity/incl. reserve of
l
56/6
Performance and fuel consumption
Acceleration 0-100 km/h
sec.
7.1
Top speed
km/h
230
Fuel consumption comb.
l/100 km
6.5-6.6
CO2 emissions
g/km
151-154

*acc. to VDA measuring method
  
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