Monday, March 21, 2016

KRONENBOURG 1664 RULES 'DINNER IN THE SKY' IN PENANG AT 32 MANSION SO MAKE A BEELINE TO DINE 150 FEET UP IN THE AIR WITH GREAT SEA AND CITY VIEWS! RM 600 PER PERSON INCLUDING FREE FLOW OF KRONENBOURG 1664!

KEE@FSWMAG.COM

DINNER IN THE SKY STARTED ON 26 FEBRUARY AND WILL END ON 27 MARCH 2016 SO YOU HAVE 4 MORE DAYS LEFT! MISS THIS AT YOUR PERIL!

WWW.DINNERINTHESKY.MY

 CHEERS WITH KRONENBOURG BEFORE TAKE-OFF!
 UP, UP AND AWAY SOME 150 FEET IN THE SKY
 STRAPPED AND SAFE TO GO SKYWARDS
 DYLAN CHOONG AND GUESTS

 A TOAST TO KRONENBOURG 1664!
VIPS AND KRONENBOURG 1664 FOLKS!

A Kronenbourg 1664 Affair – 150 Feet Up in the Sky
The No. 1 Premium French Beer Celebrates Growth in the Pearl of the Orient by Hosting Dinner in the Sky

Kronenbourg 1664 raises the bar higher and higher all the way to 150 feet above ground when hosting a spectacular Dinner in the Sky as part of its “Taste the French Way of Life” (TTFWOL) campaign. 

This year, the French premium brew is once again the official beer sponsor of the month long Dinner in the Sky, moving from KL Tower to Penang’s ThirtyTwo at The Mansion.

All strapped on safety belts and hoisted at a height of 150 feet overlooking the spectacular view of the sea, sunset as well as Penang’s skyline, Kronenbourg 1664 treated its customers and members of the media to a relaxing dining experience at the Pearl of the Orient.  

Kronenbourg 1664, part of Carlsberg Malaysia’s dynamic brand portfolio featured its two variants, Kronenbourg 1664 Lager and Kronenbourg 1664 Blanc, both specially brewed with aromatic Strisselspalt hops, the caviar of hops at the spectacular Dinner in the Sky. 

The main characteristics of Kronenbourg 1664 lager are its citrus and floral flavours that complement seafood. The Kronenbourg 1664 Blanc, a wheat beer variant is presented in a stylist blue bottle. Its cloudy liquid with a fruity and refreshing taste pairs perfectly with red meats and poultry. 

With its spectacular taste profiles, these premium beers made great companions as guests indulged in light conversations while taking on the gastronomic journey with exquisite food served from a collaboration by Chef Mathijs Nanne and Chef Eric Heijkoop.

“The best-selling French premium beer has enjoyed strong growth in sales and popularity especially in the Northern Region. Our partnership with Dinner in the Sky is the perfect avenue for us to celebrate our great achievement together with our supporters. 

In line with the Kronenbourg 1664 “Taste the French Way of Life” campaign, the brand continues to encourage urbanites to sit back, relax and take time to savour what matters in life. What better way to experience work-life balance than to disconnect with the world 150 feet above?said Dylan Choong, Premium Brands Marketing Manager of Carlsberg Malaysia.

The atmosphere on deck is lively and fun, with amazing photo taking opportunities and party tunes adding to the relaxed vibe. You're bound to make new friends with your tablemates over the fact that everyone's suspended from a crane. 

"We are proud to give Kronenbourg 1664 fans the chance to be a part of this journey. We’re sure the night created an everlasting impression for everyone, thus a much needed boost for the remaining week ahead,” he added.  

Work-life balance seekers can also look out for upcoming activations that promise lots of fun and quality moments from www.facebook.com/KronenbourgMY

About Kronenbourg 1664
Kronenbourg 1664 is a premium beer that was named after the year Jerome Hatt, the founder of Brasseries Kronenbourg, first started commercial brewing. Since the fifties, Brasseries Kronenbourg is France’s leading beer company, with unique 350-year know-how and a famous portfolio of beer brands. 

In 2008, Brasseries Kronenbourg became 100% part of the Carlsberg Group. Today, Kronenbourg 1664 is the best-selling French premium beer and is sold in more than 68  countries.


Dinner In The Sky Malaysia
Brought to you by 2Spicy Entertainment and endorsed by Malaysia Major Events (MME), Dinner In The Sky Malaysia is the first of its kind in South East Asia. Already a well known brand of entertainment, this Belgian based novelty service has done over 5,000 dinner events in 40 cities around the world so far. 

Started in May 2006 in Brussels, Belgium, this unique dinner experience uses a crane to hoist diners, table and waiting staff 150 feet off into the air giving them an amazing bird’s eye view whilst enjoying exquisite culinary feast. 

This has been approved by TÜV SÜD, the German organisation that validates the safety of products of all kinds to protect humans and the environment against hazards. Dinner In The Sky Malaysia has also been approved by DOSH (Department of Occupational Safety & Health Malaysia).


 
Incorporated in 1969 and listed on the Main Board of Bursa Malaysia Securities Berhad, Carlsberg Malaysia is part of Carlsberg Group with regional investment in Singapore and Sri Lanka.  

Our flagship brand – Carlsberg – is one of the best-known beer brands in the world whilst Kronenbourg 1664, Somersby, Asahi Super Dry are among the key premium brands in Malaysia. 

Approximately 600 people work for the Company, selling our products in a responsible manner and business managed sustainability.

Find out more at
www.carlsbergmalaysia.com.my  .


DINNER IN THE SKY IS IN THE GROUNDS OF 32 MANSION IN PENANG 
 YOU WILL BE DINING HIGH IN THE SKY
 THIRTYTWO MANSION IS A RESTAURANT BUT BIT FADED



 KRONENBOURG 1664 IS MAIN SPONSOR

 WHILE WAITING FOR THE FORKLIFT TO TAKE ME UP, I POPPED INTO 32MANSION








 DATO KEE HUA CHEE IS READY TO TAKE OFF INTO THE SKY!





 HAVE KRONENBOURG 1664 WILL GO HIGH!
 FELLOW DINERS
 PREPARING FOR ME

 YUP, FRENCH WINE IS SUPER CLASSY
 WAITING ROOM
 DATO KEE HUA CHEE WITH HIS FAVORITE TIPPLE
 MJ LOVED KRONENBOURG 1664 TOO
 JACKY TENG AND DATO KEE HUA CHEE
 2 HOTTIES




 32MANSION


 DATO KEE HUA CHEE WITH JACQUELINE LEE AND FRIEND
 CHEERS TO KRONENBOURG 1664!
 JACKY TENG JOINS THE TRIO

 HERE I COME!

 MARINATED TUNA WITH TOMATO, LEMON GRASS AND SHIITAKE SKIN

 MY TRUSTY STEWARDS
 AIYEEEEEE
 WE GETTING HIGHER!
 ALL SETTLED


 LUCKY MY HAND SEWN BUTTON SHOE DID NOT DROP
 MRS LEE AND JACQUELINE LEE
 JACQUELINE LEE AND DATO KEE HUA CHEE
 KRONENBOURG 1664 CELEBRATES THE HIGH LIFE
 CHEERS TO THE GOOD LIFE
 OF COURSE I COULD NOT EVEN STAND LET ALONE WALK AROUND

 32MANSION BELOW
 CITY VIEW


 SEA VIEW

 JACQUELINE LEE AND DATO KEE HUA CHEE SOAK IN THE VIEW
 SUCH THRILLS GO BEST WITH KRONENBOURG 1664!
 FABULOUS HIGH LIFE
 TOOK OFF AND STRAPPED DOWN!
 CHEERS WITH KRONENBOURG 1664





 CHILLED LEEK AND POTATO SOUP AND BLUE CRAB
 DUSK HAS FALLEN
 BUT NOT DATO KEE HUA CHEE'S PRECIOUS SHOE
 DUTCH CHEF FROM AMSTERDAM

 MY FOOD MATES

 THE SEAT CAN RECLINE LIKE TYPICAL CAR SEAT!
 FEELS FUNNY THOUGH
 FEELS LIKE FALLING 

 JACQUELINE LEE
 TOAST TO KRONENBOURG 1664
 PREPARING STUFFED CHICKEN THIGH WITH SMOKE CARROT, SWEET PEA, MUSTARD LEAVES AND MASTER STOCK



 LAST SIP OF KRONENBOURG BEFORE RAISING THE SEAT


 DATO KEE HUA CHEE HAS BIG EYES AS HE IS NOT TYPICAL CHINK WITH SLITS


 FIERCE
 SO SO
 MELLOW YELLOW
 MY CHICKEN MAIN COURSE

 EVERYONE IS STRAPPED WITH SAFETY BELTS OR HARNESSES


 DANGLING LEG IS NOT COMPULSORY
Add caption
 LOOKING STRAIGHT DOWN IS A CHALLENGE
 BUT DATO KEE HUA CHEE HAS DONE THE BUNGY JUMP THRICE!
 FEAR OF HEIGHTS?
 THAT'S DATO KEE HUA CHEE PAINTED ON HIS PANTS
 PENANG

 MUST DO SELFIES!


 DO NOT FEAR, BUDDHA IS HERE




 DATO KEE HUA CHEE 
 DESSERT TIME

 CHEESECAKE MOUSSE DESSERT



 LOOKS PRECARIOUS BUT IS 199% SAFE
 PLEASE DON'T LEAVE ME THIS WAY, SAYS THE SONG


  
 DESCENDING



 BACK ON TERRA FIRMA
BYE 32MANSION! CHEERS KRONENBOURG 1664!





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